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OVERVIEW

Growth Marketing

Growth Marketing is a process of devising strategies for the entire marketing funnel. This includes creating several sets of experiments at different stages of the funnel & scaling up the ones that work the best.

The below video makes it very easy to understand how the growth marketing approach works. Take a look!

Basically, digital growth marketing is a scientific method that focuses

more on the analytical side of marketing. The insights derived from experimentation further help optimize processes and achieve better results.

The thing is when you don’t put all your eggs in one basket, you save yourself from big losses. Small experiments done through growth marketing not only help you save costs but they help you save time too. So the whole idea is to deliver faster results at lower costs by having agile processes and professionals.

The advantages of growth marketing

Faster go-to-market

With quicker, shorter experiments instead of large initiatives

Time-saving results

By knowing in advance which experiments are successful

Better ROI

By scaling what's working, instead of pushing through what's not

Growth Marketing vs Traditional Marketing

An agile team well-versed with technology and marketing

A Comprehensive funnel approach rather than just a top of the funnel approach

Small Experiments are run to set faster time to market, & better ROI (on scaling on successful experiments)

7 Steps of Growth Marketing

Understanding the Conversion Funnel using Pirate Metrics (AAARRR)
Pick Areas of Focus
Brainstorm Experiments
Prioritize Ideas for Experiments
Device Hypothesis for Experiments
Run Controlled Experiments
Scale the Winning Experiments and Drop the Others

CONSUMER JOURNEY

Lifetime Consumer Journey. Engineered.

The objective of Growth Marketing is not only to fetch leads, but it also focuses on creating a lifetime value of consumers. So you don’t just acquire new customers but you also retain the existing ones & turn them into brand evangelists.

With Growth marketing, you can focus on the different stages of marketing - contained in the acronym AAARRR, which stands for Awareness, Acquisition, Activation, Revenue, Retention and Referral. Experimentation is done at each stage and every stage is made effective with enticing, engaging and personalised content.

STAGE 1

Awareness

Targeting the right audience globally to introduce your brand

Develop market mix models
Advertising Automation Design
Programmatic Bidding Integration
Media strategy through optimized Media Planning Design
Industry Optimized Set-up

STAGE 2

Engagement

Convert leads through effective collaboration & nurturing of potential clients

Integrated Live Chat Feature
CRM, Call Center & Analytics Design
Intelligent Pipeline Forecast
Analyzing data across media campaigns Design
Multiple Drip campaigns for leads

STAGE 3

Retention

Cultivating brand loyalty through impeccable repeat sales & after-sales service

Post Sales process optimizations
Loyalty programmes Design
In-built ticket-management software
Auto website data sync with ERP/CRM Design
Accelerating the time to first purchase

FAQ

What is Growth Marketing?

Traditional marketing strategies fail to deliver long-term business growth. That’s where Growth Marketing comes in. Growth marketing is intelligent, data-driven marketing that goes beyond the traditional lead-generation approaches to focus on attracting more engaged customers. By focusing on the entire user lifecycle, growth marketing helps in attracting the right customers, keeping them engaged, and turning them into brand evangelists.

What does the Growth Marketing Model involve?

The Growth Marketing Model involves:

Implementing solutions across the customer funnel
Setting up small experiments to test innovative strategies
Scaling strategies that work
Deep-diving into data at every level
Incorporating collaborative processes

How is Growth Marketing different from Traditional Marketing?

Traditional Marketing involves a set strategy around the traditional “set it and forget it” approach. Traditional marketing helps build your market presence, get customers’ attention and see them to the top of the funnel. That’s about it!

Growth Marketing agency helps you attract new customers, keep them interested, and turn them into brand evangelists. Using techniques like content marketing customers can be led further down the funnel and closer to a purchase. The major strength of digitalgrowth marketing is to nurture an ongoing relationship with the customers and increase their customer lifetime value.

What are the ways in which growth marketing is better than traditional marketing?

Here are the ways that growth marketing is better than traditional marketing:

Growth Marketing is Experimental
Growth Marketing Creates Demand
Growth Marketing is Consumer-centric
Growth Marketing is Data-driven
Growth Marketing involves Agile Teams & Processes

What is the difference between Growth Marketing and Growth Hacking?

Growth marketing is when you focus all of your business efforts on growing an audience or community of brand loyalists. It’s simply focusing on growing an audience instead of selling a product. This broader concept helps grow an audience and test various channels, whereas growth hacking is literally executing a specific tactic, on a specific channel, that grows that audience. Growth marketing is slow and steady, in a sense, and growth hacking is fast spurts of spontaneous growth. Growth marketing is the future. A well-thought-out growth marketing strategy can help marketers use real-time data to identify which efforts are working and which aren’t.

What does a Growth Marketer do?

Growth marketers differ from the traditional attitude that things will work out for the best.Growth marketing experts constantly pursue to achieve growth through constant ad testing, website tweaks, and generating newer solutions. Growth marketing involves adding value through customer funnel. In simpler words, growth marketing attracts users, engages and retains them with the intention of finally turning them into your brand champions.

What are the key features of growth marketing?

The key growth marketing features:

Data-Driven:
There’s no guessing or gut feeling in growth marketing. It deep dives into the data and figures out strategies that are working, making use of all the modern analysis tools.
Creativity:
When you are looking to grow, having creative ideas is a must. When AirBnB started, they provided free professional photography services to every person listing with them – which became a key driver for their growth. Coming up with newer Growth Marketing Ideas can work wonders for your business.
Product/Service Understanding:
As a marketer, your goal is not tricking people into buying something they don’t want, but to communicate its benefits. To do that and eventually help people with your product or service, you would have to understand it better.
Trying New Things:
Trying newer things that fail shouldn’t be a de-motivator. On the contrary, failed experiments are the quickest way to gain valuable information, eventually hitting the right chords.
Storytelling:
An essential ability of a successful growth marketer is the ability to blend both qualitative and quantitative info into a compelling story that will resonate with your audience.